PENGEMBANGAN ALIANSI STRATEGIS DALAM RANTAI PASOKAN AGROINDUSTRI APEL
ABSTRACT: Strategic alliances
in supply chain, indeed, play a crucial factor supporting the succesfull of
agroindustrial development. The
development of strategic alliances in apple agroindustry will be further
explained in this paper. The aims of
this research were to identify the factor’s importance level that influenced
the establisment of alliances, as well as to formulate the strategic priority
to develop the strategic alliances on the supply chain of apple agroindustry.
Non numeric fuzzy and analythical hierarchy process (AHP) were used to analyze
the data. Farmers, big sellers, retails,
agroindustries, and distributors were involved in developing the supply chain
of apple agroindustry. The research
results showed that the importance level of all factors were quite important
for those actors, and relatively higher for that of the agorindustry compared
to other actors. The developemnt of the
apple agroindustry’s supply chain was primary focused on the needs of long term
commitment (0.49) in order to increase the volume and value of sales in the
supply chain. Furthermore, the selected strategies were improving the marketing
performance (37.8%), strengthening the capital of all actors (0.27%), and
implementing both the system and technology in effective and effecient way
(0.16).
Keywords: apple agroindustry,
strategic alliances, supply chain
Penulis: Imam Santoso
Kode Jurnal: jppertaniandd090024
