KERAGAAN AGRIBISNIS DAN PROSPEK PEMASARAN KOPI RAKYAT
Abstract: This research was
conducted in Sidomulyo village Silo subdistrict, Garahan village Silo
subdistrict and Gelang village Sumberbaru subdistrict Jember regency which have
been deliberately determined (purposive method) by considering those have a
potential plantation, especially the citizenry coffee’s commodity. The research
method which is used is a descriptive method and analytical method. Analysis
method which is used is a Trend analysis by Least Square Method. The result of research shows (1) The average
of citizenry coffee farmer’s age in Sidomulyo village, Garahan village and
Gelang village is productive age. (2) The using of input in the production of
citizenry coffee farmer in Sidomulyo village, Garahan village and Gelang
village for a seed comes from government aids, own producing/other group and
market. (3) The capital source of citizenry coffee farmer in Sidomulyo village,
Garahan village ang gelang village is an own capital and comes from family loan
or the other farmer, (4) The kind of citizenry coffe protection plant in
Sidomulyo village, Garahan village and Gelang village is a dadap, lamtoro,
sengon laut, avocado, glirisidae, coconut and banana, (5) The buyer of
citizenry coffee produce is a merchant of compiler and grocher by selling
system of large quantity and the merchant who determinates selling prices, (6)
The trend of selling citizenry coffee in Sidomulyo village have a positive
direction, by the selling prediction for 2008 and 2009 is increase, and (8) The
selling trend of citizenry coffee in Gelang village has a negative direction,
by selling prediction for 2008 and 2009 is decrease.
Key words: Agribusiness
Performance and Marketing Prospect of Citizenry coffee
Penulis: Ahmad Choiri, Aryo
Fajar Sunartomo
Kode Jurnal: jppertaniandd080057
