KAJIAN PEMASARAN RUMPUT LAUT (Eucheuma Cottoni) (Studi Kasus Desa Tanjung, Pademawu, Pamekasan)
Sari: Pamekasan, have great
potential for the development of seaweed farming. The aims of this study are to
know: marketing channels and marketing margins. The method of sampling was done
by using incidental sampling and snowball sampling. Mean while, the methods of
collecting data through observations, distributing questionnaires, interviews,
library research and documentation. Data analysis using analysis of R/C ratio
to determine the feasibility of the business and margin analysis to determine
the efficiency of marketing. The results showed that a). seaweed farming are
viable with R/C ratio 1.151 for the wet sales and 1.77 for the dry sales. B)
there are two seaweed marketing channels, first: farmers – middlemen – plant
collectors – factories, second: farmers – plant collectors – factories. The
analysis of marketing margins, showed that marketing channels of wet seaweed
was inefficient, while marketing channels of dried seaweed was efficient.
Kata Kunci: seaweed; marketing
Penulis: Maftuhah, Amanatuz
Zuhriyah
Kode Jurnal: jppertaniandd120125
