KAJIAN EKONOMI PENGEMBANGAN USAHA INDUSTRI MEBEL ROTAN DI KOTA PALU PROVINSI SULAWESI TENGAH (Pendekatan Analitikal SWOT dan Liniear Programming)
Abstract: The research purpose
were to know the factor model of furniture industry business optimization, to
find out how much the maximum advantage of each business furniture industry, to
know the rattan furniture products combination to reach maximum benefit, to
find out how the production inputs (capacity) rest at the maximum revenue time,
to know the rattan furniture value as well as price sensitivity and to know
economic strategy supply in the furniture industry development. According to
the research results shown that the maximum income (Z) Kaili Jaya Industry was
Rp, 34,050,000, Sumber Rotan Tohiti Industry was Rp.19.650.000, Irma Jaya
Industry was Rp.17.050.000, and Subur Industry was Rp.18.360.000. The maximum
income Kaili Jaya Industry was achieved by combination seat snails 6 units,
rocking chairs 21 units, bar chair 31 units, sampiran 8 units, car chair 1
unit, rice cover 20 units and fruit basket 5 units. The maximum income Sumber
Rotan Tohiti Industry was achieved by combination the fan seat 3 units, dining
seat 2 units, sofas 2 units and lounge 7 units chairs. The maximum income Irma
Jaya Industry was achieved by combination mersi chair 6 units, recliner 2
units, rocking chair 5 units and sampiran 15 units. The maximum income Subur
Indurtry was achieved by combination seat mersi 3 units, car seat 2 units,
snails seat 5 units and fan seat 3 units.
The optimum production of Kaili Jaya Industry were 115 units, Sumber
Rotan Tohiti industry 14 units, Irma Jaya industry 25 units and Subur Industry
13 units. The inventory production inputs remaining of Kaili Jaya Industry as
glue and foam remained 0.75 and 5.50, Sumber Rotan Tohiti Industry used the
optimum inventory, Irma Jaya Industry as rattan sticks and glue remained 4.33
and 1.45, Subur Industry policy and glue remained 17 and 0.75..The average
limit of increase and decrease in value of inventories does not change the
value of the addition of 1 unit profit Kaili Jaya Industrial supplies, Sumber
Tohiti Rattan Industry, Irma Jaya Industry, and subur Industry 0.1% to 5%. The
economic strategy of the furniture industry development in Palu was in quadrant
I expansion meant the companies strategy types which actively seek to pursue
the changes in the industry which it’s matched with Glueck generic strategy
consisting of stability, expansion and contraction strategy
Keywords: optimizing revenue,
economic strategy, rattan industry
Penulis: Hendra Pribadi
Kode Jurnal: jpkehutanandd120054
