ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMSI DAGING AYAM BROILER MASYARAKAT DI KECAMATAN TEMBILAHAN KABUPATEN INDRAGIRI HILIR
ABSTRAK: The purpose of the
research was to analyzed the effect of income per month (Xl), cost of broiler
meat (X2), cost of cow meat (X3), cost of goat meat (X4), cost ofburas meat
(X5), consumption cow meat (X6), intensity of bought cow meat (X7), ),
consumption goat meat (X8), intensity of bought goat meat (X9), consumption
buras meat (X10), intensity of bought buras meat (XU), amount of responsibility
family (X12), intensity of bought broiler meat (X13) apd preference (X14) to
the broiler meat consumption (Y) societies of Tembilahan District in Jndragiri
Hilir Regency. The research was done by using survey method and direct
interview to the field The technique intake of sample was done with random
sampling. From six Countryside exist in District of Tembilahan taken by 30 %
Countryside owning the amount of solid resident, so that got Countryside of
Tembilahan Kota and Tembilahan Hilir, each every Countryside deputized by 5 %
from amount of resident, so that got 445 responden which consist of168
responden in Tembilahan Hilir and 277 responden in Tembilahan Kota. The data
was analyzed using multiple linear regression with SPPS versi 12. The Result of
research showed that consumption of broiler meat societies in Tembilahan
District was about 1,66 ± 0,91 kg I week, with coefficient of variety equal to
54,81%. Factors thateffected the consumption of broiler meat were consumption
buras meat (XIO), consumption of goat meat (XS) and intensity of bought buras
meat (XU), had effect about 56% to the consumption of broiler meatsocieties in
T embilahan District of Jndragiri Hilir regency.
Keyword: broiler meat,
consumptkm,income per month
Penulis: ZANROS HERIYON DAN
HIDAYATI
Kode Jurnal: jppeternakandd080009
