WEBSITE SEBAGAI MEDIA PUBLIC RELATIONS DAN PROMOSI PERGURUAN TINGGI
Abstract: This research
aimed to analyze
the usage of
website as a
media and support of
the promotion and
public relations activity.
The methodology used in this
research is qualitative descriptive, therefore the research would explain,
describe, and elaborate any things related to the problem studied. The central goals of the research are: 1)
describes how the university uses online media, the website, to promote the
services, and 2) analyze on factors of support and obstacles of the management
and promotion of the website. The result of the research as a media of
promotion activity and public relations that
has been good
in providing the
information to its
public as well
as a promotion tool and public
relations tools. In addition, the design view should be attractive design,
eventually the website can compete with other websites and the variety of menu
systems and promotional activities can be supported optimally. Promoting
through a website, can be maximized by enhancing the links, eventually a brand
can reach a broad community.
Keywords: Website, Media Promosi, Public Relations
Penulis: Citra Paramita dan
Yeni Rosilawati
Kode Jurnal: jpkomunikasidd110019
