Komunikasi Pemasaran Politik Elite PKS Kota Bandung
Abstract: This study
aims to known
what, how the
elite PK-Sejahtera elite
and political elite
PK-Sejahtera convey political messages, manage the political sense of
the other party and how he knew it as a political message contained in the
persuasive value. Research conducted through an inductive qualitative study of
elite PK-Sejahtera, political elite PK-Sejahtera. Data obtained from an
informant posing as PK-Sejahtera elites, The results showed that individual
background PKS elites, political elites and the PKS re-generation and
recruitment process is to determine the performance and impression management of
a politician, the way they give the impression and the sense of a political
message, how to dis-play the political role and how they communicate the
message -political message was different from other politicians. Because all
informants, originating campus activists, and none of the in-formants in this
study had active in other parties. Thus, in managing the impression, fashion is
not something that is very important attributes that must be optimally
packaged, the most important is the quality of the politician's "Clean and
Care" Model tarbiyah conducted by elites PKS in the re-cruitment system
and system construction regeneration already a cadre of reality into reality
poli-tics in the form of impression management. The political image of PKS who
had been awakened as a party "Clean and Caring" I managed to make
differentiation with other political parties. Symbolic-symbol 'clean-caring' people
have started asking
people even believing
not just clean
but can clean and repair the
damage. So that PKS politicians in applying Goffman Dramaturgy back stat-ing
that the stage must be something different than the front stage, where social
events and formal display behavior that is not generally have to be in back
stage. But it does not fully apply to PKS politicians either front stage or
back stage in setting the political scene remains the same ie the parliamentary
mission - "Clean and Caring"
Keywords: Political Marketing,
Marketing Communication, Political Communication
Penulis: Muhammad Sulthan
Kode Jurnal: jpkomunikasidd110020
