Strategi Humas Universitas Sultan Ageng Tirtayasa
Sari: Sultan Ageng Tirtayasa
University is currently a World Class University. One way to reach a
world-class university (World Class University) is to pursue Webometrics. In
order to raise its ranking by rating Webometrics required roles and appropriate
public relations strategy. The purpose of this study was to determine the PR
strategy in promoting and supporting activities related to publicity World
Class University, and public relations strategy in building the image of World
Class University based on Webometrics. The research method is case study method
with a qualitative approach. Informants in this study amounted to 2 (two)
members of the public relations chief and head of the Center for Data and
Information (PUSDAINFO) University Sultan Ageng Tirtayasa. Data collection
techniques were interviews, observation and documentation. Data analysis in
this research is to use a triangulation of data collection techniques. Results
and conclusions of this research is to support public relations strategy and
supporting activities relating to publicity World Class University is divided
into two parts, the first of which is to create a media publication to
disseminate information on policies and information to the entire academic
community, and the second is to establish cooperation with the media or the
press. Public relations strategy in building the image of World Class
University based on Webometrics assessment conducted by marketing the things
that are achievements through the media of Sultan Ageng Tirtayasa University
website. Suggestions from this study is to be improved public relations public
relations strategies related to efforts to imaging the World Class University
among others by improving or optimizing the website's role and functions of
public relations for the University of Sultan Ageng Tirtayasa revitalized by
improving human resources, both in terms of quality and quantity.
Keywords: Public relations
strategy, website, image, university
Penulis: Nesyiatul Eisyiah,
Deviani Setyorini
Kode Jurnal: jpkomunikasidd100030
