REPRESENTASI HERO DALAM FILM KUNG FU PANDA

Abstract: This  research  attempts  to  analyze  the  representation  of  hero  in Kung Fu Panda film. The theoretical framework used in this research is communication as process of meaning production, film as a medium of communication,  representation, and hero.  The research method applied in this research is semiotics analysis from Roland Barthes. It refers to two order of signification, the first of signification is to find denotation sign, and second of signification is to find conotation sign. The result of this research shows that hero in Kung Fu Panda Film is constructed through several form; firstly, physical, hero in this film has corpulent and fat body. Secondly, social class, hero is from the lower class. Finally, personality, hero has confidence, modest, humorist, cleaver, dominate, and lonely hero.
Key words: Hero, Film, Representation
Penulis: Sugani Jiyantoro
Kode Jurnal: jpkomunikasidd100008

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