PROGRAM PROMOSI UNIVERSITAS DIAN NUSWANTORO DALAM MEREKRUT MAHASISWA BARU
Abstract: The research has a
purpose to describe clearly and deeplye promotion program at Dian Nuswantoro
University of Semarang, is the description of marketing program that includes
product, price, place (distribution) and promotion. The promotion program, wich
will be studied deeper, is about how promotion program has been carried out and
how effective it is, includes Advertising, Public Relations, Sales Promotion,
Personal Selling,word of mouth and Direct Marketing. Since the setting of the
research is Dian Nuswantoro of Semarang, the object of research is a kind of
institution. Hence, it is a single-embedded case study. This is a basic
research of qualitative descriptive
strategy. In analizing the data that it is inductive working by using a mehtod
of interactive analysis from Miles and Huberman, it consist of some step such
as data presentation, data reduction,
analysis and it is commited in interactive and circular ways. Based to the
analysis to the invention of research, it concludesa thet the program of
promotional mix includes Advertising, Public relations, Sales Promotion,
Personal Selling, word of mouth, and Direct Marketing. Is a mixture of
combination that completes, support, and form sysnergy to one another. It will
be very effective if it ias committed sismultaneously among the component in
their selves, so it can obtain a maximum result.
Keywords: Marketing
communication program
Penulis: Trubus Suryanto
Kode Jurnal: jpkomunikasidd110042
