Pengaruh Kredibilitas Pelayanan Informasi Public Relations Kementerian Luar Negeri Republik Indonesia Terhadap Publisitas Kementerian Luar Negeri Republik Indonesia
ABSTRACT: Ministry of Foreign
Affairs of Indonesian Republic is a government agency that has a Public
Relations practitioner to perform its functions and duties. One of them is
providing services to publics, especially the external public: media. This
study discusses the personification of the media: post correspondent of
Ministry of Foreign Affairs of the Republic of Indonesia. Facts obtained by
researchers from the Post Reporters of the Ministry of Foreign Affairs of the
Republic of Indonesia, are Public Relations officer for Ministry of Foreign
Affairs of Indonesian Republic addressed the question confusingly or not as
expected by the reporters, and a delayed schedule of press briefing or
conference. Moreover, there are difficulties in conveying information on time
and contacting the officer by phone or sms. On the other hand, information
service is an important thing to note because it is the needs of the mass media
which also affects Public Relations publicity.
The purpose of this study is to determine the credibility, publicity and
the influence of the credibility information services of Public Relations of
Ministry of Foreign Affairs of the Republic of Indonesia towards the publicity
of Ministry of Foreign Affairs of the Republic of Indonesia. The method in this
study is survey. A quantitative approach is used as well as a positivist
paradigm with data collection techniques using questionnaires and a literature
study. The population in this study is the Post Reporters of the Ministry of
Foreign Affairs of the Republic of Indonesia, amounting to 78 people with 44
people as a sample taken by using a simple random sampling technique and a
stratified sampling.
Data analysis in this study uses the test data validity, reliability
test, normality test, correlation analysis, hypothesis testing, coefficient of
determination, and regression test. Based on research results, all data is
valid and reliable. Normality test results obtained on the sample data on
variables X and Y are normally distributed. The correlation coefficient test in
which the value of the correlation coefficient is 0.365 indicates a positive
relationship. Meanwhile, coefficient of determination indicates that the major
variable X to variable Y is 13.4%. In the regression test, the result is 13.4%,
and the rest is 86.6% affected by other factors which still requires a further
research.
Keywords: credibility,
information service, publicity, public relations
Penulis: Efrina Puspita Sari
Kode Jurnal: jpkomunikasidd110047
