PENANGANAN KRISIS PUBLIC RELATIONS MELALUI MEDIA RELATIONS PT. PLN (PERSERO) APJ BANTEN UTARA (Studi Deskriptif Pemadaman Listrik Bergilir pada bulan September–Oktober 2009)
ABSTRACT: A crisis is often
considered by one company as a virus or epidemic which gnaws it. The reason why
crisis can be happened is because the limitedness of human’s ability to answer
correctly every demand of environments and the failure of technology which is
used. On the other hand, the crisis that occurs in one company sometimes is
also regarded as a turning point to reach the better condition. PT. PLN
(Persero) ever experienced a crisis that caused the general blackout in entire
Indonesia. In the handing of this crisis, there are several things that have to
be paid attention, one of those is media. Here, media has a role as an element
which delivers information from the company to public, and this role is very
important. The objective of this research is to know how the process of Media
Relations that is implemented by PT. PLN (Persero) APJ North Banten Public
Relations, in the term of handling the crisis, especially, when the blackout
happen. This research is made to describe how PT. PLN (Persero) APJ North
Banten solve the electrical crisis. This research is made by using descriptive
qualitative method. The main informant in this research is the liable holder of
public relations department in PT. PLN (Persero) APJ North Banten, besides that
researcher also make some information that are gotten from mass media as
supporting informant and for testing the validity of data. The method of
collecting data which is used is interview and documentation. The result of
this research describe that in handling the crisis through media relations,
critical paces that are used by Public Relation of PT. PLN (Persero) APJ North
Banten is by creating a good relationship with media both printed and
electronic medias, local and national. The activities of media relations which
are used are also various in form and technique, from having lunch together
until press conference, technique of communication which is done in informal
way, and personal approach and advertisement contract with those media. The
last conclusion of this research, the public relations of PT. PLN (Persero) APJ
North Banten in handling the crisis PT. PLN (Persero) APJ North Banten with
personal approach and informal communication, in addition, the different
objective concept of media relations of PT. PLN (Persero) APJ North Banten
Public Relations increase people awareness about the crisis which is going on.
Keywords: crisis management,
media relations
Penulis: Assiddah Fil-Haq
Kode Jurnal: jpkomunikasidd110051
