MASKULINITAS DALAM L’MEN
Abstract: This research is
trying to analyze about masculinities construction toward the L’MEN
advertisement. The purpose of this research is want to understand how the
masculinities concept which
constructed by L’MEN
through the several of
advertisement concepts and
how the society
understand of that construction. The writer can conclude
that most of the informants give the same view. It is called dominant
hegemonic. From the result, we can understand that social class from the
background of each informant is not relevance in the reception of masculinities
concept when they read the message of L’MEN advertisement.
Keywords: Reception,
Masculinities, L’MEN
Penulis: Agung Budi Prasetyo
Kode Jurnal: jpkomunikasidd110019
