LANDASAN FILOSOFIS PENELITIAN KOMUNIKASI
Abstract: Communication
research is a systematic attempt to produce knowledge. It related to the
production and using of verbal and nonverbal symbols in social-cultural
context. In practice, communication research should apply either single or
multiple approach, that is quantitative approach or/and qualitative approach.
The difference between the two of them are characterized by paradigm as
philosophical foundation of research. Paradigm is a basic belief system that
based on ontological, epistemological, axiological, and methodological
assumptions. Communication research paradigm is not monolithic in nature. There
are several known such as positivism, interpretive, and critical paradigm.
Paradigm is human construction, ideas that represent several ways to understand
reality. Researcher should determine theories and research method based on
paradigm, that will have implications on the role of researcher, research
design, research setting, measurement instruments, and theory building.
Keywords: paradigm,
positivism, interpretive, critical, quantitative approach, qualitative approach
Penulis: Turnomo Rahardjo
Kode Jurnal: jpkomunikasidd110040
