Implementasi Corporate Social Responsibility di PT. Pembangkit Jawa Bali Unit Pembangkit Gresik
Abstract: Corporate Social
Responsibility (CSR) is a social phenomenon that arising from an awareness of
the long-term sustainability of the company which was more important than the
increase for corporate profits only. Indonesia was the first country in the
world which regulating the activities of CSR in The Law Number 40 Year 2007
article 74 of the Law Company Limited. But there is no government regulation,
which clearly above the law. Although until recently been a lot of business who
implement it, one of which is PT.Pembangkit Jawa Bali Unit Pembangkit Gresik.
Therefore, the implementation of CSR to its stakeholders, especially
communities and governments is needed. In this research, the theory is
developed by theory of policy implementation from George Edward III, who
elaborated with the theory of stakeholders. The location of research was
conducted in PT. Pembangkit Jawa Bali Unit Pembangkit Gresik and The Provincial
Government of East Java. The problem of this research is how to implementation
of Corporate Social Responsibility (CSR) in the PT. Pembangkit Jawa Bali Unit
Pembangkit Gresik Unit. This research using qualitative research methods with
the type of descriptive research and the collection of data through in-depth
interviews, observation, and documentation. Determination of informants was
done by purposive sampling and was continued by snowball sampling which
includes the informants who was in PT. Pembangkit Jawa Bali Unit Pembangkit
Gresik, particularly part of CSR and also informants who came from The Provincial
Government of East Java, particularly of
Biro Perekonomian, Biro Kerjasama, and Badan Perencanaan Pembangunan Daerah
(Bappeda). While data analysis was conducted by examining, categorizing, and
combining the re-obtained evidence to refer to the starting point of research,
while the data validity is tested by through triangulation of data sources so
that the data presented is valid data. Conclusion obtained from this research
is the implementation of CSR PT. Pembangkit Jawa Bali Unit Pembangkit Gresik
are not properly implemented. This is caused by several obstacles. There are
lack of communication between internal and external company that the government
in terms of providing the data required in the preparation of CSR programs,
lack of human resources that implement CSR programs, lack of coordination and
understanding between the implementer to interpreting what the real meaning of
CSR, especially coordination with lower levels of government. So that, expected
coordination between PT. Pembangkit Jawa Bali Unit Pembangkit Gresik and the
government should be increased for the CSR program properly implemented.
Keyword: Policy,
Implementation
Penulis: Rickhy George
Kode Jurnal: jpadministrasinegaradd130627
