IKLAN POLITIK DAN PERLINDUNGAN BAGI KONSUMEN SIARAN TELEVISI
Abstract: “Political
advertisement” has not been recognized as a legal term in Indonesian
legislations although it is widely used in practice. The absence of advertising
regulation in this country also creates some difficulties in determining the
acceptable indicators of political advertisement as currently aired by some TV
stations. The Indonesian Broadcasting Commission (KPI) along with the General
Election Commission (KPU) and the Press Council (Dewan Pers) are slated to set
up such indicators, but due to the time constraint, it seems they may not
complete the job quite on time. On the other hand, these expected indicators
actually are not too crucial in term of consumer protection because the
Indonesian legal system has already provided other instruments in dealing with
misrepresentation vis a vis the issue of the freedom of expression in political
advertisement, such as those in the Criminal Code and in Law No. 8 Year 1999.
This article discusses a general overview on political advertisement and how to
protect television viewers whom may be considered “consumers” in the
perspective of the Indonesian law.
Keywords: political
advertisement, freedom of
expression, consumer protection, misrepresentation
Penulis: Shidarta
Kode Jurnal: jpkomunikasidd090027
