Strategi Public Relations Pesantren Sidogiri dalam Membangun Citra Lembaga Pendidikan Islam
Abstract: Pesantren has been
believed to be a form of indigenous educational system in Indonesia. The
history and nature of pesantren have both shown that there is a good relation
between pesantren and the society. This will be the focus of the study. It
would investigate the notion of how pesantren is related to the wider
community, and what are its strategies to keep the community in touch with it?
All this will be discussed with referring particularly to the case of pesantren
Sidogiri and its already-existing unit called public relation unit. Qualitative
in its nature, the paper is phenomenological in its approach. It assumes that
generally speaking, any pesantren in Indonesia would –in the beginning- run by
accident, and not by design. But as it grows, it becomes as modern as any
advanced educational institution would be. Hence, the paper will show that
pesantren Sidogiri is aware of the importance of imagebuilding, and that it
consciously pursues it through its software and hardware mechanism. The paper
will also show that the surrounding community and the alumni are in fact part
of the pesantren’s network to build a better image.
Keywords: Public relations;
strategy; image; pesantren salafiyah
Penulis: Chusnul Chotimah
Kode Jurnal: jpperadabanislamdd120077
