REKASI PASAR TERHADAP KARAKTERISTIK PERUSAHAAN DAN KANTOR AKUNTAN PUBLIK

Abstract: The purpose of this study is to investigation over the influence of profitability, firm size, registered public accountant switch, auditor working period, audit opinion, reputation of registered public accountant against  cumulative abnormal  return. This study  uses  65 samples of public  manufacturing  companies  listed  in  Indonesia  Stock  Exchange from  2007  to  2010  which  acquired  using  sampling  purposive  method, and  obtained  from  annual  report and  audit  report  for  each  company. This  study  also  use  multiple  regression  analysis.The  result  of  this research obtained that profitaibility and reputation of registered public accountant  have  a  positive  in  influence  cumulative  abnormal  return. While  firm  size,  registered  public  accountant  switch,  auditor  working period, and audit opinion have no impact on cumulative abnormal return.  
Keywords: Profitability, company’s size, registered  public accountant, audit opinion and cumulative abnormal return
Penulis: YOHANES FERNANDES dan YULIUS KURNIA SUSANTO
Kode Jurnal: jpakuntansidd120113

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