KONTRIBUSI BUDAYA PERUSAHAAN DAN MORAL KERJA TERHADAP KINERJA KARYAWAN
Abstrak: The background
of this research
is the idea
that successful organizational is
having a role
in increasing performs
of employees. Performance is what
people achieve and how they achieve it. The high performance is
influenced by the
strong and adaptability
culture and high work morale. The
culture can create a high morale foundation.
Organizational culture exist to explain the values that were
distributed, the principles, traditions
and ways of
doing things, which
affect how members organization
act in running
the organization, and
work morale means the attitude of individuals and groups toward their
work environment and toward
voluntary cooperation to
give the full
extent of their ability
in the best
interest of the
organization. The limited question of this research is there
any contributions between: corporate culture
with employee performance,
corporate culture with
work morale, work morale
with employee performance,
corporate culture and work
morale with employee
performance. The design
of this research applies
survey method with
marketing employees of
banking institutions in Jakarta. The method of this research is using
path analysis. The result showed
that there is
significant contribution between: (1)
corporate culture and
employee performance, (2)
corporate culture and work morale, (3) work morale and employee
performance (4) corporate culture and also work morale with employee
performance. Corporate culture through
the work of
morale formation is
more dominant contribution to employee performance.
Keywords: Strong and adaptability corporate culture,
high work morale, employee performance, successful organizational
Penulis: RR. NIKEN PURBASARI
Kode Jurnal: jpakuntansidd120112
