PENGARUH STRATEGI KEUNGGULAN BERSAING, SUMBERDAYA PERUSAHAAN DAN IMPLEMENTASI STRATEGI GENERIK TERHADAP KINERJA USAHA DENGAN LINGKUNGAN OPERASI SEBAGAI VARIABEL MODERATING
ABSTRACT: The objective
of this research
is to measure
(1) the influence
of competitive advantage strategy
towards the implementation of
small-scale generic
strategy,(2) the influence
of business environment
certainty towards competitive advantage
strategy and strategic
resources, (3) the
influence of competitive advantage
strategy towards the
performance of small-scale business, (4)the
influence of business
environment certainty towards
the performance of small-scale
business,(5) the influence
of strategic resource towards the
implementation of generic
strategy of small-scale
business,(6) the influence of
strategic resource towards
the small-scale business performance,(7)the influence
of strategy implementation towards
small-scale business performance. The samples were the 108 small-scale
business taken using cluster system
from the 248
small-scale business in
seven Regency Central Java.
The data collecting
technique used were
structured interview based on
the questionnaire and
observation. To test
the pertern of the
cause/effect relationship model
having been formed,
the researcher used analysis
instrument capable of
esplaining simultaneousely the
Structural (AMOS) Program of
5.00 version. The
research result shows
that(1) the competitive advantage
insignificantly gives positif
influence towards the implementation of
generic strategy, (2)
business environment certainty significantly gives
influence towards competitive
advantage strategy and strategic
generic, (3) competitive
advantage strategy significantly
gives positive influence towards
business performance,(4) business
environment certainty
significantly give influence
towards business performance,(5) strategic resources
significantly give positive
influence towards the implementation of
generic strategy, (6)strategic
resource significantly give positive
influence towards business
performance, (7) the
implementation of generic
strategy significantly gives influence towards business performance.
Keywords: Competitive
advantage strategy business
environment, strategic resources, the
implementation of generic
strategy and business performance
Penulis: Y. Djoko Suseno
Kode Jurnal: jpmanajemendd100142
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