PERILAKU NASABAH DALAM BERTRANSAKSI DENGAN BANK SYARIAH DI KOTA MALANG: PERSPEKTIF THEORY OF PLANNED BEHAVIOUR
Abstract: In this
current year, Islamic commercial banking
industries have grown rapidly. They
are involved in
a tight competition.
The competition is
not only happened
between Islamic commercial banking companies but also with conventional
banking companies. The reasons of customers to do a transaction with Islamic commercial banking companies are
needed to be understood by either practitioners or scholars.
The
research aim is to investigate the variables which affect consumer’s behavior
in terms of doing
transactions in Islamic
commercial banking companies
in Malang. Theory of planned
behavior is used
in this research
as a basic
frame work for
analyzing those variables. The population
of this research
is all of
Islamic commercial banking
companies which are located in Malang. Sample is collected by using probability
sampling method. In terms of answering
the research question,
multiple regressions are
used. F-test and
t-test are used in order to test the hypotheses.
The result
of this research
shows that the
three independent variables
(attitude towards behaviour, subjective
norms, and perceived
control behaviour) has
a significant influence either
as partial or
simultaneous goes together
with the variable
of the consumer’s behavior
in terms of
doing transactions in
Islamic commercial banking companies in Malang. The most
significant variable from the three independent variables is attitude towards
behaviour (68,1%).
Keywords:
transaction, Theory of Planned Behavior, Islamic banking.
Penulis:
Anita Wijayanti, SE, M.SA., Ak, Ananda Sabil Hussein, SE, MSM, Eris Tri
Kurniawati, SE, MM., Ak
Kode Jurnal: jpakuntansidd090008
