FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMEN DALAM PEMBELIAN MAKANAN JAJAN TRADISIONAL DI KOTA MALANG
ABSTRACT: This
research title is The Buying Factors Considered by Consummers On Traditional
Cake in Malang City. Its aim is to learn
buying factors considered by Malang residents in traditional cakes' consumption.
All respondents are Malang residents who have been ever buying and consuming traditional
cake at market in Malang city. The result of research shows that there are 8
buying factors considered in traditional cake consumption, namely personality
(First Factor), price, promotion, javanese culture, knowledge, place,
experience and life style. Based on the result, it can be concluded tha the
most buying factors considered is personality, namely education, age, job,
gender, motivation, grand mother/fathers' custom and family custom.
Keyword:
buying factors
Penulis: Uci
Yuliati
Kode Jurnal: jppiodd110010
