The Alternative Strategy For Strengthening Indonesian Textile and Clothing Industry Structure
Abstract: Indonesian
textile and clothing industry (TPT) is an industry most affected by markets
dynamics growing (domestic and international). Strengthen the industrial sector
is important aspects to guarantee the existence of Indonesian TPT industry. The
purposes of this study are: (1) analyze the internal factors (strengths and
weaknesses) of Indonesian TPT industry, (2) analyze the external factors
(opportunities and threats) of Indonesian TPT industry, (3) formulate the alternative
strategies to strengthen the Indonesian TPT industry, and (4) formulate the
priority strategies to strengthen the Indonesian TPT industry structure. SWOT
and QSPM method used to answer the research objectives. The study results
indicate that raw material is key factor for strengthening Indonesian TPT
industry structure. Other key factors are human resource, infrastructure,
market/marketing, product, production process, strategy/policy, and financial.
On the internal side, the main strength is a variety of raw material alternative
sources, while the main weakness is not always able to guarantee the raw
material quantity, quality, and continuity. On the external side, international
market product price tends to increase considered as major opportunity.
Meanwhile, the main threat is in the high level of competition in
domestic/international market. According to internal and external conditions,
the position of Indonesian TPT industry in SWOT quadrant is in quadrant II, has
strength but facing threat.
Key words: external factor,
internal factor, strengthening strategy, textile and clothing industry
Penulis: ALLA ASMARA, YETI
L. PURNAMADEWI, SRI MULATSIH , TANTI NOVIANTI
