ANALISIS PENGARUH PRODUK WISATA, PERSEPSI HARGA DAN PROMOSI TERHADAP KEPUTUSAN WISATAWAN DALAM MENGUNJUNGI OBJEK WISATA (Studi pada Objek Wisata Puri Maerokoco Kota Semarang)
ABSTRACT: This
research aims to test how much the effect of tourism product, price perception
and promotion of tourist decision to visiting tourist attraction on Puri
Maerokoco. This research is motivated by a decrease in the number of tourists
who visited Puri Maerokoco. The populations used in this research was a
tourists attraction Puri Maerokoco. The collection of data by using a
questionnaires with a number of samples 100 respondents who visited Puri
Maerokoco. This research method, using the technique of non-probability
sampling with purposive sampling method. Data obtained from questionnaires,
then processed and analyzed using multiple linear regression analysis through
the SPSS 22 software. The result of this research shows that all independent
variables are the tourism product, price perception and promotion has a
positive effect on the dependent variable that is the decision to visit by
using t test. Then through f test shows that the three independent variables
are proper to examine the dependent variable. Adjusted R Square of 0,393 shows
that the independent variables can explain 39,3% the dependent variable that is
decision to visit, while the remaining 60,7% is explained by other variables
outside of variable that used in this research.
Keywords:
tourism product, price perception, promotion and the decision to visit
Penulis: Ilham Surgawi, Sutopo
