Analisis Pengaruh Persepsi Kemudahan Penggunaan dan Persepsi Manfaat terhadap Minat Beli dengan Kepercayaan Sebagai Variabel Intervening (Studi pada Pengunjung Toko Online berrybenka.com di Kalangan Mahasiswa Universitas Diponegoro)
ABSTRACT: This study aimed to
analyze the influence of perceived ease of use and perceived usefulness on
purchase intention using trust as mediator study case on online storeberrybenka.com.
This study used two independent variables that are perceived ease ofuse and
perceived usefulness, purchase intention variable as a dependent variable andtrust
variable as an intervening variable. Simple random sampling method is used for
thisresearch. Sample were collected from 150 respondents who ever had used berrybenka.com
website. Multiple regression analysis is used for this study. The resultsshowed
that perceived ease of use have positive and significant effect on trust,
perceived usefulness have positive and significant effect on trust and
perceived ease of use, perceived usefulness, and trust have positive and
significant effect on purchase intention.
Keywords: Perceived Ease of
Use, Perceived Usefulness, Trust, Purchase Intention
Penulis: Rr. Selli Nisrina
Faradila, Harry Soesanto1
Kode Jurnal: jpmanajemendd161382
