USULAN RANCANGAN KEY PERFORMANCE INDICATORS MENGGUNAKAN PENDEKATAN PERSPEKTIF BALANCED SCORECARD PADA PT. PELAYARAN HUB MARITIM INDONESIA
ABSTRACT: Indonesia is the
largest archipelago in the world which of course, has many ports as a place
reliance ship. Ports in Indonesia is always crowded by various ship activities.
Such vessels require fossil fuels as the material preparation to continue the
journey. This has become a business opportunity for PT. Pelayaran Hub Maritim
Indonesia as a company engaged in fuel distribution. The operational activities
of PT. Pelayaran Hub Maritim Indonesia has made performance measurement yet of
the financial aspects only. Therefore, this study aims to design a performance
measurement system for companies based on four perspectives of the balanced
scorecard is a financial perspective, a marketing perspective, internal
business process perspective and learning and growth perspective. This study
uses a qualitative method research approach to the type of research in the form
of action research case study, the data used is primary data. Data from this
study obtained by interviewing the informant is determined based on the
balanced scorecard perspectives. Results of this research is a performance
measurement system and the weighting of each of the key performance indicators
with paired comparison method to get the level of importance of each strategic
objective.
Keywords: performance measurement,
strategy map, balanced scorecard, key performance indicators, paired comparison
Penulis: Gayuh Mukti
Rahmatullah, Amak Mohamad Yaqoub
Kode Jurnal: jpmanajemendd141307
