Pengaruh Strategi Resource-Based terhadap Keunggulan Bersaing melalui Inovasi pada Usaha Mebel Kayu di Kota Pasuruhan
Abstract: This study aimed to
examine and determine the effect of resource-based strategy to innovation, the
effect of resource-based strategies for competitive advantage, the effect of
innovation on competitive advantage, and the effect of indirect resource-based
strategy for competitive advantage through innovation in the wood furniture
business in Pasuruan.This study is the explanation (explanatory research). The
analysis tool is Structural Equation Modelling (SEM). Primary data were
collected by field research methods. The data collection techniques is questionnaires
and interviews. The sample in this study were 100 respondents wood furniture
business in Pasuruhan. The results showed that the Resource-Based Strategy
which is actualized in financial resources, physical resources, human
resources, technological resources, and organization’s reputation resources
affect theinnovation that improved the innovation. The betterResource-Based
strategy that can improve competitive advantage in terms of cost, quality,
time, and flexibility. Improved the innovation in terms of process innovation,
product innovation, organizational innovation, and business innovation can
improve competitive advantage in the wooden furniture business in Pasuruan in
terms of consumer recognition of the product, reduced costs, and improved product
quality. Resource-based strategy has an indirect effect to competitive
advantage through innovation on the wood furniture business in Pasuruan.
Keywords: resource-based
strategy, SMEs, innovation, SEM, competitive advantage
Penulis: Kharisma Darojatin,
Surachman, Andarwati
Kode Jurnal: jpmanajemendd161169
