PENGARUH PERSONAL SELLING, DISPLAY PRODUCT DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING
ABSTRACT: This research aims
to examine and analyze the effects of personal selling, product display, and
store atmosphere simultaneously and partially towards consumerimpulse buying
consumer hypermart departemen store Malang Town Square. Thesample size
consisted of 100 respondents taken by accidental sampling. The datawas analyzed
by using the multiple linear regressions. The results showed personal selling,
product display, and store atmosphere has the effect ofsimultaneously and
partially towards impulse buying department store consumer matahari departemen
store Malang Town Square. Variables store atmospheredominant influence impulse
buying in the consumer hypermart departemen store Malang Town Square.
Keywords: personal selling,
display product, store atmosphere, impulse buying
Penulis: Didid Haris Bahtiyar
Rizal
Kode Jurnal: jpmanajemendd151586
