PENGARUH INNOVATION TERHADAP FIRM PERFORMANCE PADA UMKM MEUBELDI KABUPATEN BOJONEGORO
ABSTRACT: Innovation is needed
by SMEs to survive and thrive in business also increase performance of the
firm. Previous research referred to this study that the innovation has resulted
in a positive effect on the performance of the firm. While this research discusses
Effect Innovation Against Firm Performance In Furniture SMEs in Bojonegoro. The
population in this study amounted to 306 the number of the sample that is used
as much as 175 respondents. There are two hypotheses in this research,
innovation with dimensions Product Innovation, Process Innovation, Market
Innovation simultaneously significant effect on the Firm Performance as the
first hypothesis, and Product innovation, has dominant influence significantly
to the Firm Performance for the second hypothesis. The method used for the
calculation and testing of linear regression analysis premises with SPSS tool
22. This study resulted in that the dimensions of Product Innovation, Process
Innovation, Market Innovation simultaneously significant effect on Firm Performance
and Product innovation, has dominant influence significantly to the Firm
Performance so the both of hypothesis in this study is received. For further
research that examines the SMEs, can use the object of another, larger study
outside the furniture business, adding a secondary data without compromising
the primary data to determine the performance of the company, also with other
research models based on theories that support.
Keywords: Innovation, Product
Innovation, Process Innovation, Market Innovation, Firm Performance
Penulis: Raka Guntur Saleksa,
Arif Firmansyah
Kode Jurnal: jpmanajemendd141315
