Penerapan Promotional Mix Pada Biro Perjalanan Umroh/ Haji Shafira Tour And Travel Surabaya Menurut Perspektif Islam
Abstract: An Increasing number
of jama'ah Umrah/Haj in Indonesia every year the show will be the enthusiasm of
the congregation to worship in the Holy Land that is not uncommon travel agency
action that defraud prospective pilgrims by providing false promotions. This
study aims to determine how the promotional mix is right according to Islamic
perspective.This study used a qualitative approach with case study method is
the shafira Tour and Travel in Surabaya. Data collection techniques is a
questionnaires, an interviews and a documentation.Based on the research
results, the implementation of sixth promotional mix done by Shafira Tour and
Travel compatible with the promotion of the Islamic perspective that is honest,
Amanah, does not promote illicit goods and carry out advice based on the
results of other studies, congregation only knew four of six promotional mix
which is done is through ads, personal selling, sales promotion and WOM.
Keywords: Tour and Travel,
Promotion, Application of Promotional Mix, Umrah/ Hajj
Penulis: Kamilina Rhodiyah LD,
Fatin Fadhillah Hasib
Kode Jurnal: jpmanajemendd161244
