INFLUENCE OF TRUST AND CUSTOMER SATISFACTION ON REPURCHASE INTENTION AT ONLINE SHOP IN THE FACEBOOK
ABSTRACT: The purpose of study
was to examine the influence of trust and customer satisfaction on repurchase
intention. The sample in this study 100 respondents (Customer Online Shop). The
sampling method was purposive sampling method frompopulations of customer Online
Shop in the Facebook. The analysis method was path analysis. The results of
path analysis show that trust and consumer satisfactioninfluence positive and
significant effect on repurchase intention online shop in the Facebook. The
trust effect as mediation between consumer satisfaction andrepurchase
intention.
Keywords: Trust,Consumer
Satisfaction, Repurchase intention, Online Shop
Penulis: Viajeng Purnama Putri
Kode Jurnal: jpmanajemendd151589
