IDENTIFIKASI PENYEBAB BULLWHIP EFFECT PADA DISTRIBUSI PT ALFIAN JAYA DI BALI
ABSTRACT: The purpose of the
research is to identify the cause of the bullwhip effect and find solutions to
overcome them. The object of research is demand and sales period of the year
2013 to 2014 on Alfian PT Jaya is. The phenomenon of the occurrence of changes
in customer demand is relatively stable end of each day will be the order
weekly or bi-weekly from retail company distribution center will receive orders
more stable than demand faced by retail companies. Demand sole distributor will
also stable, have an impact on the cost incurred by the company in storage. One
way to analyze some of the causes of the bullwhip effect on the company is to
analyze the factors that cause. Bullwhip value needs to be measured to
determine the bullwhip effect can be done with the data aggregation method of
Fransoo and Wouters.
Keywords: demand, sales,
bullwhip effect
Penulis: Gagas Gayuh Aji, Amak
Mohamad Yaqoub
Kode Jurnal: jpmanajemendd151548
