Holistic Marketing 3.0: Menuju Organisasi Spiritual
Abstract: Holistic Marketing
is become new mantra for marketer in this 21 century. The concept builds on 4
pillars which are integrated marketing, internal marketing, performance
marketing and relationship marketing. The point of that concept is about theimportant
things is to make relationship to everybody and to every stakeholders. The concepts
still on development process by Kotler & Keller. This conceptual article proposed
that Holistic Marketing proposed by Kotler & Keller still discuss about horizontal
relationship. It is not include the important relationship that should bebuilding
by human, which is relationship to God. Those relationship can makeorganization
can apply the concept of HabluminaLLAH, habluminannas dan rahmatan lil ’alamin.
The concept proposed as Holistic Marketing 3.0, to make more complete andholistic
relationship.
Keywords: Holistic Marketing,
relationship
Penulis: Dr. Gancar Candra
Premananto, SE. MSi.
Kode Jurnal: jpmanajemendd141283
