DESAIN KEMASAN MAKANAN KUB SUKARASA DI DESA WISATA ORGANIK SUKOREJO SRAGEN
Abstract: This study analyzes
the design of packaging for both food products produced by KUB Sukarasa Tourism
Village Organic Sukorejo Sragen. This is important because the packaging is one
of the marketing tools. Food products in KUB Sukarasa in District Sambirejo
Sragen sold in transparent plastic packaging and without label. This makes the
level of sales is not maximized. This research has three objectives: first,
create a packaging design that has the right size so easily carried by
consumers and attractive for sale by the merchant. The second objective,
informative designing packaging labels, such as product name, manufacturer's
address, net weight, expiration date, product composition, and information
about kosher. The research method used was experimental. The end result of this
research is a product packaging design good food and interesting. This
packaging design can be used by UMKM to develop their product marketing
strategies in order to increase sales.
Keywords: Packaging, Packaging
Design, Marketing
Penulis: Syamsudin, Farid
Wajdi, Aflit Nuryulia Praswati
Kode Jurnal: jpmanajemendd151534
