ANALISIS NIAT PERILAKU ANGGOTA KOMUNITAS HIJABERS SURABAYA DALAM MENGGUNAKAN TABUNGAN SYARIAH: PERSPEKTIF THEORY OF PLANNED BEHAVIOR
ABSTRACT: A large number of
muslim population in Indonesia have an impact on the development of muslim
fashion in Indonesia and led to the emergence of muslim communities such as
Hijabers Surabaya community. Hijabers Surabaya community also linked himself
with sharia, such as cooperation with the islamic banking in which all
community members will get free sharia account when joining the community.
This research focuses on the behavior and attitude of community members
towards the use of sharia account by using the theory of planned behavior
perspective. This study used Structural Equation Model. Total participants in
this study amounted to 150 members. The results obtained in this study is: (1)
Behavior belief affect the attitude toward behavior. (2) Normative belief not
effect the subjective norm. (3) Motivation to comply not effect the subjective
norm. (4) Control belief affect the perceived behavioral control. (5) Attitude
toward behavior affect the intention to use. (6) Subjective norm not affect the
intention to use. (7) Perceived behavioral control not affect to the intention
to use.
Keywords: Behavior Belief,
Normative Belief, Motivation to Comply, Control Belief, Attitude Toward
Behavior, Subjective Norm, Perceived Behavioral Control
Penulis: Cecia Rahmadanty,
Masmira Kurniawati
Kode Jurnal: jpmanajemendd151553
