THE IMPACT OF PRICE AND BRAND AWARENESS TOWARD BRAND LOYALTY OF TRI PROVIDER IN NORTH SULAWESI CASE STUDY : UNIVERSITY STUDENTS UNKLAB, DE LA SALLE, UNIMA, AND, UNSRAT
Abstract: Telecommunication
provider is a requirement for us to communicate through gadget, and Tri
provider is one of telecommunication brand in indonesia, company make various
ways to make customer loyal to brand Tri. the purpose of this study is to
analyze the impact of price and brand awareness on brand loyalty partially and
simultaneously. This study is quantitative and using multiple regression model
to answer the research problem, respondents in this study were taken from 100
students unklab, de la salle, unima and unsrat. This study shows that the
variable price and brand awareness have influence on brand loyalty in partialy
and also simultaneously. To Tri, based on this research about the impact of
price and brand awareness toward brand loyalty which affects the customer, Tri
product must keep the price in line with the quality on offer. and also
increase brand awareness as much as possible by adding brand ambassadors, and
holding events announced in public through television, social media or radio to
increase.
Keyword: price, brand
awareness, brand loyalty
Penulis: Ivan Aliandra Rompas,
Sifrid S. Pangemanan, Farlane S. Rumokoy
Kode Jurnal: jpmanajemendd180285
