THE EXISTENCE OF LOYALTY IN INDONESIA MINISTERY EDUCATION REGULATION ON ELECTRONIC TEXT BOOK (STUDY OF VOCATIONAL HIGH SCHOOL’S ELECTRONIC TEXT BOOK IN BANDUNG)
ABSTRACT: The Indonesian
government believes that textbooks play a strategic role in improving the
quality of primary and secondary education (Regulation of the Minister of
National Education of the Republic of Indonesia No.11 of 2005). Nevertheless,
Abdulkarim (2010) revealed that the quality of school textbooks, either in
junior or vocational / high school is very low. The contradiction between
Regulation of the Minister of National Education Regulation goal and Abdulkarim
(2010), and some previous research, such as Heskett et al. (1997), and
Dimitriades (2006) motivates this study to analyze the effect of satisfaction
to commitment and loyalty of vocational teachers in Bandung. The results showed
that there was no correlation between satisfaction and the commitment and
between the commitment and loyalty, but there is a significant direct
correlation between satisfaction and loyalty. This shows that users of
textbooks as the government policy consumers has loyalty in the sense will do
its use continuously, but the loyalty is not based on a commitment, but only
based on satisfaction.This is suggests that vocational high school teachers are
satisfied with the textbook but don’t want to rely on Regulation of National
Education Minister, since commitment is defined by Dwyer et al. (1987), Morgan
and Hunt (1994), and Pritchard et al. (1999) as a stable seeking and defensive
attitude towards not to change a choice. They are easy to change attitudes
through using of Electronic Text Boook (ETB) as teaching materials. The Authors
also revealed some limitations and recommendations
Keywords: Electronic Text
Book, Vocational High School, Satisfaction, Commitmnet, Loyalty
Penulis: Zulganef Sutan Sati,
Usin Susanto
Kode Jurnal: jpmanajemendd131231
