STRATEGI INOVASI DALAM RANGKA MENJAGA KEBERLANJUTAN BISNIS DALAM MENGHADAPI ERA VOLATILITY, UNCERTAINTY, COMPELXITY, DAN AMBIGUITY (VUCA)
Abstract: Currently, all the
nations of the world are facing competition in the era of Volatility,
Uncertainty, Complexity, and Ambiguity, which required an innovation strategy
in order to support business sustainability. The methodology used in this
research is the study of literature with the results of research, among others,
Indonesia must increase the output of innovation, the implementation of innovation
in order to support business sustainability need to strengthen research and
development and utilize technological progress as a means to innovate and
innovate in the company, leaders are very influential is needed in encouraging
the birth of various innovations, with the innovation mindset owned by the
leader will be born a culture of innovation in the company.
Keywords: Innovation, Business
Sustainability, and VUCA
Penulis: Handy Aribowo, Alexander
Wirapraja
Kode Jurnal: jpmanajemendd180005
