PENGARUH PERSEPSI JAMINAN PRODUK DAN KUALITAS INFORMASI TERHADAP KEPERCAYAAN KEPADA PERUSAHAAN DAN IMPLIKASINYA TERHADAP MINAT BELI DI E-COMMERCE (Studi di Bukalapak.com)
Abstract: This research was conducted to find out the influence of
perceived assurance of product and information
quality on trust to the company and
its implication on buying interest in e-commerce.
This research uses perceived
assurance of product
and information quality
as the independent variables and
trust to the company as the intervening variable, and buying interest in
e-commerce as the dependent variable. This
study uses quantitative methodology with Structural Equation Method
(SEM) and uses primer and secondary data, the data analysis by
collecting questionnaire respondents. There are 222 respondents in this
research.
The analysis results of this research showed that the two independent
variables are perceived assurance
of product (0,336) and
information quality (0,365)
has a positive
and significant relationship to the intervening variable that is trust
to the company. The two independent variables also has a positive and
significant relationship to the intervening variable that is buying interest in e-commerce, which is perceived
assurance of product has 0,336 and information quality has 0,336. Furthermore, trust to the company
as an intervening variable (0,316) has a positive and significant relationship
to the intervening variable that is
buying interest in e-commerce.
Keywords: perceived assurance
of product, information quality, trust, buying interest, e- commerce
Penulis: Dala Noor Iftikhar,
Rizal Hari Magnadi
Kode Jurnal: jpmanajemendd170368
