PENGARUH ORIENTASI KEWIRAUSAHAAN, INOVASI PRODUK, DAN DUKUNGAN PARTNER TERHADAP KEUNGGULAN BERSAING (STUDI PADA INDUSTRI MAKANAN DAN MINUMAN SKALA KECIL DAN MENENGAH DI KOTA SEMARANG)
Abstract: Industry in
Indonesia been growing well from year to year, including growth in the food and
beverage industry. More businessman interested and join the food and beverage
industry nowadays. Many ways businessman do to win the competition in the industry or also known as competitive
advantage. This research’s objectives are to test the influence of
entrepreneurial orientation, product innovation, and partnership support
against the competitive advantage of food and beverage industry in Semarang
city.
Taking a sample of 150 respondents
from businessman in food and
beverage industry in Semarang city using simple random sampling technique
selecting respondents. The method of data analysis used is multiple regression
analysis, where the analysis consist of validity test, reliability test,
classical assumption test, multiple linear regression test, t test, and F test.
The result of multiple regression analysis shows that product innovation
variable (0.363)and partnership
support (0.152) variable
have positive and
significant influence to
competitive advantage, while
entrepreneurial orientation (0.087)has
positive but not significant
influence to competitive
advantage.
Keywords: entrepreneurial
orientation, product innovation, partnership support, competitive advantage
Penulis: Elisabeth Lisato
Puspasari, Susilo Toto Rahardjo
Kode Jurnal: jpmanajemendd170767
