PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN KING CAKE
ABSTRACT: The main purpose of
this research is to identify the influence of product quality (X1) and service
quality (X2) towards King Cake’s customer satisfaction (Y). The population of
this research is King Cake’s customers. The sample size is 63 respondents.
Respondents are selected using non-probability sampling, which is Purposive
Sampling. This research uses multiple linear regression analysis. The validity
and reliability testing to each indicator is taken before performing the
multiple linear regression analysis. The research shows that product quality (X1) and service quality (X2)
significantly influences King Cake’s customer satisfaction (Y). The finding
shows that service quality (X2) gives more significant value towards customer
satisfaction (Y) than product quality (X1) does.
Keywords: product quality,
service quality, customer satisfaction, King Cake
Penulis: Monica Maria, Mohamad
Yusak Anshori
Kode Jurnal: jpmanajemendd131214
