PENGARUH GREEN PERCEIVED VALUE DAN GREEN PERCEIVED QUALITY TERHADAP GREEN SATISFACTION DAN GREEN TRUST
ABSTRACT: The purpose of this
study to determine the effect of green perceived value and green perceved
quality of the green satisfaction and the green trust of The Face Shop products
in Badung Regency. The samples used were 100 peoples and collected through
non-probability sampling method. Data were collected by distributing
questionnaires and using Likert scale. The analysis technique used is PLS. The
analysis showed green perceived value influence positively and significantly to
the green satisfaction and green trust. Green perceived quality affect
positively and significantly to green satisfaction and green trust, and green
satisfaction influence positively and significantly to the green trust. It is recommended
that The Face Shop Management continuously strives to improve the positive
value of the environment, providing additional quality in order to increase the
satisfaction and trust of consumers.
KEYWORDS: green perceived
value; green perceived quality; green satisfaction; green trust
Penulis: Ketut Donny Surya
Putra, Ni Made Rastini
Kode Jurnal: jpmanajemendd170121
