PENGARUH FAMILY STRUCTURE TERHADAP MATERIALISME DAN PEMBELIAN KOMPULSIF PADA REMAJA
ABSTRACT: The main issue of
this study is how family structure influences on consumer behavior. In this
study both family structure intact, disrupted family structure and family
structure associated with the attitude of materialism and compulsive buying
with family stressors and family resources as mediating variables and
socioeconomic status as a moderating variable. The purpose of this study is (1)
to determine differences in attitude of materialism and compulsive buying among
teenagers who come from intact family with a disrupted family, (2) to measure
the influence of family resources and family stressors on the attitude of
materialism and compulsive buying in adolescents and (3) for measure the effect
of family structure on family resources and family stressors when moderated by
socioeconomic status variables. Samples of this study are adolescents aged
11-16 years who live in the city of Yogyakarta. Number of samples consisted of
97 teenagers who come from the intact family structure and 38 teenagers who
come from disrupted family structure. The results showed that there were
differences in the attitude of materialism and compulsive buying among
teenagers who come from intact family with a disrupted family. Teenagers who
come from disrupted family and compulsive tend to be more materialistic than
adolescents from intact family. The study also found that family resources and
family stressors shown to affect the materialism and compulsive buying in
adolescents. Effect of family structure on family resources, moderated by
socioeconomic status. While the influence of family structure on family
stressors. Not moderated by socioeconomic status.
Keywords: Family Structure,
Materialism, Compulsive Buying, Family Resources, Family Stressors
Penulis: Ristianawati Dwi
Utami
Kode Jurnal: jpmanajemendd110415
