PENGARUH DAYA SAING DAN AKSES PEMASARAN TERHADAP KINERJA PEMASARAN
ABSTRACT: This study is to
determine what factors affect the performance of SMEs. The population in this
study are all the owner of SMEs in the Central Java. Sampling was conducted
with a purposive sampling criteriawere used in the consideration that SMEs are
already running at least fiveyears. The sample in this study is intended as
representative of the population to be studied, totaling 67 (sixty seven). The
data were then processed andanalyzed by using the computer program of SPSS 20
for Windows.Based on the results of testing the partial regression analysis can
beconcluded: The competitiveness and marketing access is partially affect performance
significantly and positively. This means that the highercompetitiveness and
marketing access the higher performance. Meanwhile, competitiveness and
marketing access have influence on SME’s performance through network
capabilities.
Keywords: SMEs,
competitiveness, marketing access, network capability, performance
Penulis: Asepta Hendriyanto
Kode Jurnal: jpmanajemendd170412
