PENGARUH CITRA PERUSAHAAN, KUALITAS LAYANAN, DAN PERSEPSI HARGA TERHADAP MINAT BELI ULANG MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Studi pada Penumpang New Atlas Taksi Semarang)
Abstract: As time goes by,
transportation becomes one of the main needs to support activity. The
development of taxi services continues occur in various major cities, especially
Semarang. This is indicated by the increasing company that doing those
business. The purpose of this study is to know the influence of corporate
image, service quality, and price perceptions on the repurchase intention of
New Atlas Taxi Semarang, with customer satisfaction as intervening variable.
Purposive sampling method is used for this research, samples were
collected from 100 respondents (consumerwho has been using New Atlas Taksi
service within the last 1 year). Multiple regression analysis is used for this
study.
The results show that company image, service quality, and price
perception have a positive and significant effect on customer satisfaction.
Service quality has the highest influence on customer satisfaction. Then,
company image, service quality, price perception, and customer satisfaction
have a positive and significant effect on repurchase intention. Service quality
has the highest influence on repurchase intention
Keywords: company image,
service quality, price perception, customer satisfaction, repurchase intention
Penulis: Andra Miranthi, Idris
Idris
Kode Jurnal: jpmanajemendd170361
