PENERAPAN METODE QUALITY FUNCTION DEPLOYMENT (QFD) DALAM UPAYA PENINGKATAN KUALITAS PRODUK INDUSTRI RUMAHAN ROTI RAJA ASIH
Abstract: Raja Asih Home
Industry is one of the SMEs engaged in cakes and bakery in Cirebon regency. In
the future, the bakery market will increase, so there will be a lot of business
in the field of cakes and bakery, making the competition increasingly tight.
One way to win the competition is by continuously improving the quality of the
product to suit the consumer's wishes. This study discusses the application of
Quality Function Deployment method, which aims to ensure that the products
produced can meet the level of quality desired by consumers. Application of QFD
method in improving product quality using House of Quality matrix (HoQ).
The data in this study was collected by survey method using structured
and situational interviews as well as questionnaires on 50 respondents. The
method used is Quality Function Deployment Method (QFD).
The result of this research is that there are 6 factors from bakery
product that is considered very important by consumers, they are: texture,
color of maturity, shape and size, bread quality, nutritional composition
information and expiration time and company reputation. Based on the
calculation of technical interest, which need to be prioritized in the
improvement by the company are: selection of raw materials, cleaning equipment,
machine maintenance and selection of jam.
Keywords: Quality Functional
Deployment, House of Quality, Product Quality, Home Industry, Cakes and Bakery
Penulis: Firman Raharja, Amie
Kusumawardhani
Kode Jurnal: jpmanajemendd170937
