PENENTU PERILAKU BERINVESTASI
Abstract: Modern Financial
theory based on assumption that individual investment decision is rationaly. Occurance anomalies indicate
that investment choice is not
always rational. Irrationality in the field of investment tend to
develop the theory of behavior investment. The theory
of finance behavior catalyzed by
sociology, psychology and also finance. According to this theory, economics decision
and investment decision as a integrated
behavior, affected by many antecendence variables. Financial literacy, socio
demography aspect, attitude toward risk
are influence investment
behavior. Besides external factor for example economics condition also
affecting behavior of investment.
Keywords: Antecedence,
Irrationality, Investment Behavior, Bad Assumption
Penulis: Widayat
Kode Jurnal: jpmanajemendd100328
