KOMPETENSI DAN KINERJA KARYAWAN BAGIAN PEMASARAN
ABSTRACT: High competence
human resources can support employee performance improvement and contribute in
determining the company's future. The aim of this research is to examine and
analyze the simultaneous and partial effects of competence characteristics
consisting of knowledge and skills, self-concept, and the motives and traits on
the performance of employees in the marketing department PT. X. The samples in
this study were employees of the marketing department PT. X as many as 42
people, technical analysis is a technique used multiple linear regression
analysis. The results found that knowledge and skills, self-concept and motive
effect traits Employee Performance in the Marketing Department.
Keywords: knowledge and
skills, self-concept, motive and traits, employee performance
Penulis: Nuri Herachwati,
Atika Dinita S Dinita S
Kode Jurnal: jpmanajemendd120712
