HUBUNGAN KEPUASAN DAN KEPERCAYAAN MAHASISWA TERHADAP LEMBAGA PENDIDIKAN TINGGI DENGAN KEINGINAN UNTUK MEMBUJUK CALON MAHASISWA MELANJUTKAN STUDI KE PERGURUAN TINGGI
ABSTRACT: This main research
goal is to provide a knowledge or information about west java market,
especially higher educational institution consumer for foreign higher
educational institutions whom have plan to reach Indonesia higher educational
market. This research investigated the relations among satisfaction, trust, and
intention to persuade student candidate to continue their education to higher
education. This research shows that trust has a relationships with intention to
persuade, and shows that trust is a consequence of learning process
satisfaction and physical evidence satisfaction, but not a consequence of
faculty satisafaction. The results shows that students of university would like
to persuade students candidates if they are satisfied with learning process and
physical evidence, and these satisfactions are the antecendent to trust, so
that trust is an antecendent to intention to persuade
Keywords: higher education
institution, satisfaction, trust, intention to persuade
Penulis: Zulganef, Asfia Murni
Kode Jurnal: jpmanajemendd080123
