FAKTOR-FAKTOR YANG MEMPENGARUHI KINERJA HUBUNGAN PEMASOK DAN PEMBELI SERTA DAMPAKNYA TERHADAP KEUNGGULAN BERSAING PADA BISNIS SKALA MIKRO PENYEDIA MAKANAN DAN MINUMAN DI KAWASAN UNDIP TEMBALANG
Abstract: Food and beverage
business provider wide-spread in the city of Semarang. Judging from the
quantity, micro businesses in the fields of food and beverage provider has more
significant numbers when compared to businesses with large scale or the middle
scale. However, development of micro-businesses
still has many obstacles such as lack of fund, low levels of human
resources and lack of awareness to build good relationships towards suppliers,
whereas the supplier holds important role in business success. Added with the
large number of existing business competitors, it requiresdomination to compete
of each business in order to survive in the existing competitive conditions.
This research’s objectives are to test the influence of information sharing, long term relationship
and process integration against the
competitive advantage of food and beverage business in UNDIP Tembalang with
supplier and buyer relationship performance as intervenning.
Taking a sample of 100 respondents with simple random sampling technique
selecting respondents who are micro business of food and beverage provider
around UNDIP, Tembalang. The method of data analysis used is multiple
regression analysis, where the analysis consists of: validity test, reliability
test, classical assumption test, multiple linear regression test, t test, F
test, determination test and Sobel test.
The result of multiple regression shows that the variable of information
sharing (0,546), long term relationship (0,304) and process integration (0,136)
have positive and significant influence to intervenning variable that is
supplier and buyer relationship performance. On the other hand, supplier and
buyer relationship performance has positive and significant influence (0,770)
with dependent variable that is competitive advantage.
Keywords: Information sharing,
long-term relationship, integration process, supplier and buyer relationship
performance and competitive advantage
Penulis: Anitya Pinasthika
Pramudita, Bambang Munas Dwiyanto
Kode Jurnal: jpmanajemendd170363
